ZARA. This Spanish high-street label that has made me swoon with it's knack for not being able to turn coveted runway pieces into more wallet-friendly options, but also creating one-of-a-kind threads that are both fashion-forward and affordable. This season, Zara has concocted another irresistible collection featuring some of the biggest trends this fall such as boxy silhouettes; plaid and stripes. Up-and-coming faces from the likes of Ashleigh Good, Caroline Brasch Nielsen, Miko Mihaljcic, Juliane Gruner and Julia Nobis look all stylish and prepped up in this campaign, courtesy of Marie-Amélie Sauvé who styled them from bohemian (cue the lace) to business chic (think clean and structured lines).
Set in the streets of busy London, I love how Patrick Demarchelier has captured the hubbub of the city with these mid-motion shots, it's one of the reasons why this campaign is so unique! I mean, in a world of still, posing campaigns, one with models in action is a breath of fresh air. I'm also really obsessed about how Zara managed to incorporate both neutral, gray tones (Fall's must-have) with wearability and timeless designs, at the same time adding a touch of contrast between styles and an air of luxe. If I didn't know which label this lookbook came from, I would have thought it was the work of Miuccia Prada!
What do you think about this collection? Did you prefer the business chic or bohemian style?